by Jill Pawlik | Jun 3, 2026 | Industry Insight
The rapid acceleration of touchless technology, automated check-ins, and digital scheduling apps has forced the luxury hospitality sector into a critical balancing act. In a landscape where efficiency is highly prized, properties are increasingly replacing real human...
by Jill Pawlik | Jun 2, 2026 | Industry Insight
Every luxury hospitality leader and wellness founder shares a common, frustrating pain point. You spend months—sometimes years—distilling your brand’s DNA. You craft an exquisite vision for the guest experience, design beautiful spaces, and write comprehensive...
by Jill Pawlik | May 30, 2026 | Industry Insight
When a luxury wellness brand launches a marketing campaign, it sets a beautiful, courageous standard. Through evocative storytelling, cinematic media, and distinct copy, marketing teams craft a compelling promise of an intuitive, seamless sanctuary. But the true magic...
by Jill Pawlik | May 23, 2026 | In the Field
Las Vegas is not a city that does anything quietly. So it was fitting that the International SPA Association chose it as the backdrop for what turned out to be one of the most forward-facing conferences the wellness industry has seen in years. I was there in a media...
by Jill Pawlik | May 23, 2026 | In the Field, Industry Insight
Twenty-two and a half billion dollars. That’s what the North American spa industry generated in revenue in 2024, according to ISPA’s most recent study. Third consecutive year of growth. Visits up over three percent. Revenue per visit climbing. By every...
