by Jill Pawlik | Jul 30, 2026 | In the Field, Industry Insight
Why rigid checklists stifle true luxury—and how to empower intuitive service on your property. In modern luxury wellness and boutique hospitality, physical elegance is table stakes. Beautiful architecture, pristine thermal circuits, and meticulously curated amenities...
by Jill Pawlik | May 23, 2026 | In the Field
Las Vegas is not a city that does anything quietly. So it was fitting that the International SPA Association chose it as the backdrop for what turned out to be one of the most forward-facing conferences the wellness industry has seen in years. I was there in a media...
by Jill Pawlik | May 23, 2026 | In the Field, Industry Insight
Twenty-two and a half billion dollars. That’s what the North American spa industry generated in revenue in 2024, according to ISPA’s most recent study. Third consecutive year of growth. Visits up over three percent. Revenue per visit climbing. By every...
